Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
E-mail privacy act has votes to pass House
Filed Under: Benton Headlines
According to legislators and others, a bill protecting e-mail privacy has enough votes to pass in the House if it is brought up for a vote. The Email Privacy Act has 218 o-sponsors, according to the Computer & Communications Industry Association, whose members include Microsoft, Google and eBay, as well as Dish, Aereo, Sprint and T-Mobile.
FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights
Filed Under: Benton Headlines
A Q&A with Federal Trade Commission Chairwoman Edith Ramirez. She is putting the agency front and center as the nation’s leading enforcer on privacy and data security.
Borrowers Hit Social Media Hurdles
Filed Under: Benton Headlines
More lending companies are mining Facebook, Twitter and other social media data to help determine a borrower's creditworthiness or identity, a trend that is raising concerns among consumer groups and regulators.
Senator Fischer calls for data privacy
Filed Under: Benton Headlines
Sen Deb Fischer (R-NE) took to the Senate floor to call for action on data privacy, in the wake of a data breach at the shopping giant Target over the holidays.
How your cell number pinpoints your identity
Filed Under: Benton Headlines
Your mobile phone number is totally unique anywhere in the world. Unlike government IDs, which can be forged and are difficult to verify online, your mobile phone number is unique to you and easy to confirm.
California driving Internet privacy policy
Filed Under: Benton Headlines
With the federal government and technology policy shut down in Washington, California is steaming ahead with a series of online privacy laws that will have broad implications for Internet companies and consumers.