Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
With New Ad Platform, Facebook Opens Gates to Its Vault of User Data
Filed Under: Benton Headlines
Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
Chairman Wheeler Quibbles With Stations’ Share Tactics
Filed Under: Benton Headlines
Federal Communications Commission Chairman Tom Wheeler is on a mission to crack down on TV station sharing arrangements, particularly ones that look like efforts to skirt the rules.
FTC Seeks Comment On Nielsen Spin-Off of LinkMeter to comScore
Filed Under: Benton Headlines
Before the Federal Trade Commission decides whether to approve the divestiture, the agency wants to hear from the public on Nielsen's proposal to sell its LinkMeter technology to comScore.
Will the FCC strike down AT&T’s Sponsored Data plan?
Filed Under: Benton Headlines
Federal Communications Commission Chairman Tom Wheeler indicated that he'd be watching closely as AT&T rolled out a new offering called Sponsored Data, which promises to keep certain mobile browsing from counting against your monthly data cap but which has raised the ire of network neutrality advocates.
With “Sponsored Data” AT&T is double dipping. And that’s just dirty
Filed Under: Benton Headlines
AT&T, under the guise of “sponsored data,” launched a sneaky attack on innovation.
AT&T’s Sponsored Data is bad for the internet, the economy, and you
Filed Under: Benton Headlines
AT&T’s Sponsored Data program is a way for AT&T to levy taxes on companies who can afford to pay. That has huge implications for the free market of the internet.
When Ads Look Like Content
Filed Under: Benton Headlines
The Federal Trade Commission on Dec 4 will host an informal workshop for advertisers, publishers and legal experts titled "Blurred Lines: Advertising or Content?" to discuss whether media outlets are adequately identifying sponsored stories on their websites as promotional pitches, and to consider if consumers might be misled.